A graphic design company that specializes in brand identity development and rollout for companies of all sizes, across all business sectors in Toronto and the GTA.

Services /

Visual Identity Systems
Brand Architecture
Brand Guidelines
Art Direction/Stewardship
Editorial Design
Environmental Graphics
Signage & Wayfinding
Web Design

Founded by Erik Krim, a graphic design professional with well over a decade of industry experience working at Bruce Mau Design.

During his time at BMD, his pragmatic systems-thinking approach enabled him to craft powerful brand identities along with the tools needed to consistently execute. His experience led him to an interim role as Design Director for Unilever’s global brand identity, at Unilever’s head office in London, England—a role that had him overseeing the rollout of the new visual identity system he’d developed prior at BMD.